{"id":7539,"date":"2026-06-01T09:00:34","date_gmt":"2026-06-01T12:00:34","guid":{"rendered":"https:\/\/blog.dmcard.com.br\/?p=7458"},"modified":"2026-05-27T12:36:32","modified_gmt":"2026-05-27T15:36:32","slug":"copa-do-mundo-2026-pode-mudar-os-habitos-de-consumo-dos-brasileiros","status":"publish","type":"post","link":"https:\/\/www.vocedm.com.br\/portal\/copa-do-mundo-2026-pode-mudar-os-habitos-de-consumo-dos-brasileiros\/","title":{"rendered":"Copa do Mundo 2026 pode mudar os h\u00e1bitos de consumo dos brasileiros"},"content":{"rendered":"<p><em><span class=\"TextRun SCXW191053356 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW191053356 BCX0\">Estudo mostra que\u00a0<\/span><span class=\"NormalTextRun SCXW191053356 BCX0\">76% da popula\u00e7\u00e3o deve<\/span><span class=\"NormalTextRun SCXW191053356 BCX0\"> mudar h\u00e1bitos, criando oportunidades para o varejo<\/span><\/span><\/em><\/p>\n<p><span data-contrast=\"none\">A Copa do Mundo de 2026 come\u00e7a oficialmente no dia 11 de junho, mas seus efeitos j\u00e1 est\u00e3o no radar do mercado\u00a0h\u00e1 algum tempo.<\/span><\/p>\n<p><span data-contrast=\"none\">Um estudo da\u00a0MindMiners\u00a0mostra que\u00a0<\/span><b><span data-contrast=\"none\">76% dos brasileiros pretendem mudar seus h\u00e1bitos de consumo durante o per\u00edodo do evento<\/span><\/b><span data-contrast=\"none\">. Desse total, 34% afirmam que v\u00e3o mudar costumes e 43% dizem que v\u00e3o adaptar os gastos conforme a ocasi\u00e3o.<\/span><\/p>\n<p><span data-contrast=\"none\">Na pr\u00e1tica, isso significa que a Copa n\u00e3o impacta s\u00f3 a torcida, mas tamb\u00e9m o com\u00e9rcio. Grandes eventos esportivos costumam influenciar a forma como as pessoas se organizam, compram e consomem, criando picos de demanda em datas espec\u00edficas.<\/span><\/p>\n<p><span data-contrast=\"none\">Para o varejo, esse cen\u00e1rio representa mais uma\u00a0<\/span><b><span data-contrast=\"none\">oportunidade de planejamento e aumento de vendas.<\/span><\/b><\/p>\n<h2><b><span data-contrast=\"none\">Consumo\u00a0no ambiente dom\u00e9stico<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">Segundo o estudo,\u00a0<\/span><b><span data-contrast=\"none\">57% dos brasileiros pretendem assistir aos jogos da Copa do Mundo de 2026 em casa.<\/span><\/b><span data-contrast=\"none\">\u00a0J\u00e1 o n\u00famero de pessoas que planejam acompanhar as partidas em bares ou espa\u00e7os p\u00fablicos \u00e9 bem menor\u00a0(22%).<\/span><\/p>\n<p><span data-contrast=\"none\">Esse comportamento muda a din\u00e2mica do consumo. Quando o jogo vai\u00a0pra\u00a0casa, as pessoas se organizam\u00a0pra\u00a0receber amigos ou familiares, preparar refei\u00e7\u00f5es e garantir praticidade,\u00a0o que faz com que\u00a0<\/span><b><span data-contrast=\"none\">categorias de alimenta\u00e7\u00e3o e conveni\u00eancia ganhem ainda mais relev\u00e2ncia.<\/span><\/b><\/p>\n<h2><b><span data-contrast=\"none\">Reuni\u00f5es em casa\u00a0podem impulsionar vendas no varejo<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">Para o varejo, especialmente supermercados e lojas de bairro, esse cen\u00e1rio representa uma oportunidade clara:\u00a0como as reuni\u00f5es em casa costumam vir acompanhadas de compras maiores,\u00a0<\/span><b><span data-contrast=\"none\">a Copa pode gerar picos de vendas em datas que, fora desse contexto, n\u00e3o estariam no calend\u00e1rio tradicional do com\u00e9rcio.<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Na pr\u00e1tica, isso pode representar:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Aumento no fluxo de clientes no per\u00edodo do evento.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Oportunidade de elevar o ticket m\u00e9dio\u00a0das compras.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">Planejamento \u00e9 essencial<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">Como boa parte dos brasileiros pretende adaptar os gastos conforme a ocasi\u00e3o, a tend\u00eancia \u00e9 que o consumo aconte\u00e7a de forma pontual, concentrado nos dias de jogo ou em momentos espec\u00edficos da competi\u00e7\u00e3o.<\/span><\/p>\n<p><span data-contrast=\"none\">Isso refor\u00e7a a import\u00e2ncia do planejamento no varejo, com a\u00e7\u00f5es como:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Ajustes\u00a0no\u00a0estoque.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Promo\u00e7\u00f5es tem\u00e1ticas.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Melhoria da experi\u00eancia de compra nos pontos de venda.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">N\u00e3o\u00a0se trata\u00a0apenas de vender mais, mas de\u00a0<\/span><b><span data-contrast=\"none\">estar preparado quando a demanda aparecer.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Facilidade no pagamento influencia a decis\u00e3o de compra<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">A facilidade no pagamento costuma ser decisiva\u00a0na hora de comprar. Em situa\u00e7\u00f5es especiais, como grandes eventos, o consumidor quer aproveitar, reunir pessoas e viver a experi\u00eancia, mas sem comprometer o or\u00e7amento.<\/span><\/p>\n<p><span data-contrast=\"none\">Por isso, lojas que\u00a0oferecem cr\u00e9dito de forma inteligente tendem a sair na frente nesse cen\u00e1rio.\u00a0<\/span><b><span data-contrast=\"none\">Solu\u00e7\u00f5es como\u00a0o DM Cart\u00e3o de Loja\u00a0s\u00e3o uma alternativa\u00a0pra\u00a0ajudar o cliente a\u00a0ter mais flexibilidade\u00a0pra\u00a0pagar<\/span><\/b><span data-contrast=\"none\">,\u00a0favorecendo\u00a0a compra e o aumento nas vendas.<\/span><\/p>\n<p><a href=\"https:\/\/www.vocedm.com.br\/portal\/para-o-seu-negocio\/\"><span data-contrast=\"none\">Saiba mais sobre o DM Cart\u00e3o de Loja<\/span><\/a><\/p>\n<h2><b><span data-contrast=\"none\">Seja um parceiro DM!<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">Impulsione seu neg\u00f3cio com um cart\u00e3o de loja\u00a0pr\u00f3prio\u00a0e veja os resultados aparecerem. Quem j\u00e1 \u00e9 parceiro, sabe do que a gente est\u00e1 falando:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cH\u00e1 quatro anos os objetivos da empresa foram atingidos com a parceria DM: o Cart\u00e3o Koch \u00e9 um importante meio de pagamento utilizado na loja e contribui com\u00a0<\/span><b><span data-contrast=\"none\">12% do valor total do faturamento<\/span><\/b><span data-contrast=\"none\">\u201d, afirma Ednei Rengel,\u00a0Controller\u00a0do GRUPO KOCH.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.vocedm.com.br\/portal\/para-o-seu-negocio\/\"><span data-contrast=\"none\">Veja mais depoimentos<\/span><\/a><\/p>\n<p><a href=\"https:\/\/content.mindminers.com\/or-o-jogo-fora-de-campo\"><span data-contrast=\"none\">Confira o estudo completo da MindMiners aqui<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":10443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-7539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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