{"id":7251,"date":"2026-02-26T08:30:38","date_gmt":"2026-02-26T11:30:38","guid":{"rendered":"https:\/\/blog.dmcard.com.br\/?p=7251"},"modified":"2026-05-27T12:39:40","modified_gmt":"2026-05-27T15:39:40","slug":"carnaval-2026-impulsiona-vendas-no-varejo-brasileiro","status":"publish","type":"post","link":"https:\/\/www.vocedm.com.br\/portal\/blog\/negocios\/carnaval-2026-impulsiona-vendas-no-varejo-brasileiro\/","title":{"rendered":"Carnaval 2026 impulsiona vendas no varejo brasileiro"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">O setor\u00a0apresentou crescimento de 3,76% no faturamento,\u00a0e compras f\u00edsicas ganharam for\u00e7a.<\/span><\/i><\/p>\n<p><span data-contrast=\"auto\">O Carnaval\u00a0de\u00a02026 mostrou que o\u00a0<\/span><b><span data-contrast=\"auto\">varejo brasileiro<\/span><\/b><span data-contrast=\"auto\">\u00a0est\u00e1 mais forte do que nunca.\u00a0Os\u00a0consumidores\u00a0foram \u00e0s compras e\u00a0movimentaram\u00a0segmentos como supermercados e hipermercados, hotelaria e farm\u00e1cia.<\/span><\/p>\n<p><span data-contrast=\"auto\">Segundo dados da\u00a0Getnet,\u00a0<\/span><b><span data-contrast=\"auto\">o setor cresceu 3,76%\u00a0em compara\u00e7\u00e3o com o mesmo feriado do ano passado, e as compras f\u00edsicas ganharam for\u00e7a<\/span><\/b><span data-contrast=\"auto\">:\u00a0o com\u00e9rcio presencial registrou\u00a0um\u00a0aumento de 6,96% no faturamento e um crescimento de 1,3% na quantidade de transa\u00e7\u00f5es.<\/span><\/p>\n<p><span data-contrast=\"auto\">Esse cen\u00e1rio\u00a0mostra como<\/span><b><span data-contrast=\"auto\">\u00a0vale a pena\u00a0o\u00a0lojista investir\u00a0no pr\u00f3prio neg\u00f3cio<\/span><\/b><span data-contrast=\"auto\">. Quando o cliente tem cr\u00e9dito acess\u00edvel, boas condi\u00e7\u00f5es de pagamento e parcelamento no cart\u00e3o da loja, ele compra mais e volta com mais frequ\u00eancia.<\/span><\/p>\n<p><span data-contrast=\"auto\">No Carnaval ou em qualquer \u00e9poca, quem oferece\u00a0essas facilidades, sai na frente!<\/span><\/p>\n<p><a href=\"https:\/\/www.vocedm.com.br\/portal\/para-o-seu-negocio\/\"><span data-contrast=\"none\">Saiba como oferecer o cr\u00e9dito ideal para seus clientes<\/span><\/a><\/p>\n<h2><b><span data-contrast=\"auto\">Setores\u00a0com melhor desempenho<\/span><\/b><\/h2>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Supermercados e hipermercados<\/span><\/b><span data-contrast=\"auto\">: cresceram\u00a017,21%.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Hotelaria<\/span><\/b><span data-contrast=\"auto\">:\u00a0tiveram alta de\u00a05,11%.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Farm\u00e1cias<\/span><\/b><span data-contrast=\"auto\">:\u00a0registraram expans\u00e3o\u00a0de 3,79%.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">O crescimento em supermercados e hipermercados costuma vir das compras de alimentos, bebidas e outros itens de uso imediato, um padr\u00e3o que se intensifica no Carnaval, e o avan\u00e7o da hotelaria reflete a alta ocupa\u00e7\u00e3o nas cidades tur\u00edsticas.<\/span><\/p>\n<p><span data-contrast=\"auto\">J\u00e1 o desempenho das farm\u00e1cias pode estar ligado ao fluxo maior de viajantes e ao consumo t\u00edpico da temporada, que vai de itens de higiene a cuidados b\u00e1sicos pra quem passa longas horas na rua.<br \/>\n<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Cart\u00f5es DM<\/span><\/b><\/h2>\n<p>A quantidade de compras realizadas com os nossos cart\u00f5es no Carnaval de 2026 reflete todo esse movimento no varejo: foram registradas <strong>mais de 1 milh\u00e3o de transa\u00e7\u00f5es<\/strong> com os cart\u00f5es de loja, cart\u00f5es de loja Visa e cart\u00f5es DM Visa, contra 610 mil no mesmo per\u00edodo do ano passado \u2014 o que representa um aumento de 78%. Os foli\u00f5es aproveitaram, hein?<\/p>\n<h2><b><span data-contrast=\"auto\">O papel do cart\u00e3o de loja\u00a0pra\u00a0aumentar as vendas<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Independentemente da \u00e9poca do ano,\u00a0oferecer um cart\u00e3o\u00a0private\u00a0label\u00a0(conhecido como cart\u00e3o de loja)\u00a0como alternativa de pagamento\u00a0\u00e9 uma estrat\u00e9gia poderosa\u00a0pra\u00a0aumentar as vendas e manter os clientes comprando ao longo de todo o ano.<\/span><\/p>\n<p><span data-contrast=\"auto\">Confira os benef\u00edcios\u00a0pra\u00a0quem \u00e9 lojista:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cart\u00e3o de cr\u00e9dito com a marca do seu neg\u00f3cio;<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mais limite de compra na sua loja;<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00c1rea do lojista completa\u00a0pra\u00a0acompanhar e fazer a gest\u00e3o das suas vendas;<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Benef\u00edcios\u00a0do cart\u00e3o\u00a0estimulam novas compras e fortalecem o relacionamento.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong>Lares com cart\u00f5es DM aumentam em 20% gastos no varejo.*<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.vocedm.com.br\/portal\/para-o-seu-negocio\/\">Fa\u00e7a parceria com a DM, a marca l\u00edder em cart\u00f5es de loja no Brasil!<\/a><\/p>\n<p><span style=\"font-size: 12px;\">*Fonte: Estudo feito pela Nielsen Homescan em Novembro de 2022.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":7252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-7251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts\/7251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/comments?post=7251"}],"version-history":[{"count":1,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts\/7251\/revisions"}],"predecessor-version":[{"id":10569,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts\/7251\/revisions\/10569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/media\/7252"}],"wp:attachment":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/media?parent=7251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/categories?post=7251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/tags?post=7251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}