{"id":7106,"date":"2026-01-16T13:02:58","date_gmt":"2026-01-16T16:02:58","guid":{"rendered":"https:\/\/blog.dmcard.com.br\/?p=7106"},"modified":"2026-05-27T12:40:21","modified_gmt":"2026-05-27T15:40:21","slug":"nrf-2026-a-transformacao-do-varejo-pela-ia","status":"publish","type":"post","link":"https:\/\/www.vocedm.com.br\/portal\/nrf-2026-a-transformacao-do-varejo-pela-ia\/","title":{"rendered":"NRF 2026: a transforma\u00e7\u00e3o do varejo pela IA"},"content":{"rendered":"<p><em><span class=\"TextRun SCXW265938225 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW265938225 BCX0\">Confira os insights mais relevantes do maior evento\u00a0<\/span><span class=\"NormalTextRun SCXW265938225 BCX0\">do setor<\/span><span class=\"NormalTextRun SCXW265938225 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW265938225 BCX0\">n<\/span><span class=\"NormalTextRun SCXW265938225 BCX0\">o mundo.<\/span><\/span><\/em><\/p>\n<p><span data-contrast=\"auto\">A NRF 2026\u00a0<\/span><span data-contrast=\"auto\">n\u00e3o foi apenas sobre varejo.<\/span><b><span data-contrast=\"auto\">\u00a0Foi sobre futuro<\/span><\/b><span data-contrast=\"auto\">. Entre\u00a0os dias\u00a011 e 13 de janeiro, Nova York se tornou o centro das decis\u00f5es que v\u00e3o redefinir o mercado global, e a DM esteve l\u00e1\u00a0pra\u00a0acompanhar tudo de perto, representada pelo Bruno Gomide Reis, Gerente de Marketing, e pelo Victor Hugo Soares, Gerente Comercial Nacional.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Intelig\u00eancia Artificial foi o tema que dominou as conversas\u00a0no evento.\u00a0<\/span><\/b><span data-contrast=\"auto\">Mais do que tend\u00eancia, ela se consolidou como o novo alicerce das estrat\u00e9gias, transformando a forma como escolhemos, compramos e pensamos neg\u00f3cios.<\/span><\/p>\n<p><span data-contrast=\"auto\">Quer descobrir as inova\u00e7\u00f5es que v\u00e3o acelerar essa transforma\u00e7\u00e3o? Vem com a gente!<br \/>\n<\/span><\/p>\n<h2><strong><span class=\"TextRun SCXW174716571 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174716571 BCX0\">Protocolo Universal de Com\u00e9rcio<\/span><\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">John\u00a0Furner, Presidente e CEO da\u00a0Wallmart\u00a0U.S e\u00a0Sunder\u00a0Pichai, CEO do Google, trouxeram uma\u00a0<\/span><b><span data-contrast=\"auto\">grande novidade\u00a0para o futuro das compras:\u00a0o<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">Protocolo Universal de Com\u00e9rcio (UCP)<\/span><\/b><span data-contrast=\"auto\">, um\u00a0padr\u00e3o aberto que integra os sistemas de varejo com plataformas de\u00a0IA,\u00a0permitindo\u00a0que clientes comprem via conversas com agentes, enquanto o varejo mant\u00e9m o controle da venda e aumenta convers\u00e3o.<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao inv\u00e9s\u00a0do cliente passar por v\u00e1rias etapas (pesquisar, clicar, entrar no site, criar conta, finalizar), agora ele pode simplesmente conversar com a IA, dizer o que quer e concluir a compra ali mesmo,\u00a0<\/span><b><span data-contrast=\"auto\">sem sair da experi\u00eancia.<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">Na pr\u00e1tica, o que muda:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Menos fric\u00e7\u00e3o at\u00e9 a compra\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Checkout r\u00e1pido e integrado \u00e0 conversa\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Varejista continua dono da rela\u00e7\u00e3o: controla pre\u00e7o, estoque, ofertas e fidelidade<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">N\u00e3o \u00e9 marketplace: \u00e9 voc\u00ea vendendo direto\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong><span class=\"TextRun SCXW187515498 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW187515498 BCX0\">Confian\u00e7a \u00e9 o pr\u00f3ximo desafio<\/span><\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">\u201cO grande desafio ser\u00e1 fazer o consumidor acreditar na recomenda\u00e7\u00e3o de um produto feita por IA, da mesma maneira que ele acredita em outra dica qualquer.\u201d, destacou Mike Edmonds, do PayPal, durante o painel \u201cA ascens\u00e3o do com\u00e9rcio com agentes: o que a IA significa para o futuro das compras.&#8221;<\/span><\/p>\n<p><span data-contrast=\"auto\">Veja o que mais ele apontou sobre o tema:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A IA j\u00e1 \u00e9 aceita para tarefas do dia a dia, mas\u00a0<\/span><b><span data-contrast=\"auto\">a confian\u00e7a para recomendar produtos ainda precisa ser conquistada.<\/span><\/b><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Comprar continua sendo uma experi\u00eancia humana, n\u00e3o h\u00e1 cen\u00e1rios onde isso seja 100% substitu\u00eddo por agentes. <\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><span data-contrast=\"auto\">Agentes virtuais podem evoluir para dizer \u201cisso n\u00e3o \u00e9 bom para voc\u00ea\u201d, atuando como conselheiros e influenciando escolhas.<\/span><\/span><\/li>\n<\/ul>\n<h2><span class=\"TextRun SCXW201404387 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW201404387 BCX0\"><strong>Constru\u00e7\u00e3o de marcas<\/strong><br \/>\n<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Ryan Reynolds marcou presen\u00e7a no segundo dia de evento, mas n\u00e3o como ator: ele foi como empreendedor e construtor de marcas, sendo a mente por tr\u00e1s de cases como Aviation Gin, Mint Mobile, Wrexham AFC e campanhas ic\u00f4nicas. A conversa foi sobre como <b>neg\u00f3cios constroem v\u00ednculo real com pessoas<\/b>, e rendeu algumas provoca\u00e7\u00f5es:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Publicidade funciona quando parece conversa, n\u00e3o an\u00fancio.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Autenticidade \u00e9 constru\u00edda em pequenos gestos, n\u00e3o em slogans.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Arriscar faz parte. Jogar sempre no seguro custa relev\u00e2ncia.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Emo\u00e7\u00e3o cria mem\u00f3ria.\u00a0<\/span><b><span data-contrast=\"auto\">Mem\u00f3ria cria marca.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><strong>Mudan\u00e7as nas lojas f\u00edsicas<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Kevin Kelley, S\u00f3cio e Fundador da\u00a0Shook\u00a0Kelley, e Shannon DeVito, Diretora S\u00eanior de Livros da Barnes &amp; Noble, abordaram como as\u00a0<\/span><b><span data-contrast=\"auto\">redes est\u00e3o crescendo ao transformar lojas em ponto de encontro.<\/span><\/b><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Loja deixou de ser s\u00f3 canal de venda \u2192 agora \u00e9 espa\u00e7o de perman\u00eancia.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Layouts padronizados deram lugar \u00e0 curadoria local e autonomia de time.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vendedores n\u00e3o seguem s\u00f3 planograma \u2192 interpretam p\u00fablico e contexto.<br \/>\n<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">Era do com\u00e9rcio assistido por agentes de IA<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">No \u00faltimo de de evento, o tema <\/span><b><span data-contrast=\"auto\">Agentic Commerce <\/span><\/b>foi destaque em uma das palestras. Trata-se da <span data-contrast=\"auto\">fase em que agentes de IA atuam em nome dos consumidores para descobrir, avaliar e at\u00e9 mesmo comprar produtos.<\/span><\/p>\n<p><span data-contrast=\"auto\"> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7112 alignright\" src=\"https:\/\/www.vocedm.com.br\/portal\/wp-content\/uploads\/2026\/01\/A029049-Artes-blog_Artboard-2-copy-2-300x150.png\" alt=\"\" width=\"474\" height=\"237\" srcset=\"https:\/\/www.vocedm.com.br\/portal\/wp-content\/uploads\/2026\/01\/A029049-Artes-blog_Artboard-2-copy-2-300x150.png 300w, https:\/\/www.vocedm.com.br\/portal\/wp-content\/uploads\/2026\/01\/A029049-Artes-blog_Artboard-2-copy-2-1024x512.png 1024w, https:\/\/www.vocedm.com.br\/portal\/wp-content\/uploads\/2026\/01\/A029049-Artes-blog_Artboard-2-copy-2-768x384.png 768w, https:\/\/www.vocedm.com.br\/portal\/wp-content\/uploads\/2026\/01\/A029049-Artes-blog_Artboard-2-copy-2-1536x768.png 1536w, https:\/\/www.vocedm.com.br\/portal\/wp-content\/uploads\/2026\/01\/A029049-Artes-blog_Artboard-2-copy-2-2048x1024.png 2048w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/span><span data-contrast=\"auto\">A conversa entre l\u00edderes de empresas como Visa e The Vitamin Shoppe trouxe uma reflex\u00e3o importante: <\/span><b><span data-contrast=\"auto\">\u00e9 preciso uma base s\u00f3lida para come\u00e7armos a delegar partes do processo para sistemas inteligentes. <\/span><\/b><span data-contrast=\"auto\">Sem dados organizados, cat\u00e1logo consistente, regras claras de pre\u00e7o, estoque e p\u00f3s-venda, n\u00e3o h\u00e1 resultado.<\/span><\/p>\n<p><span data-contrast=\"auto\">Confira alguns insights:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Hoje, IA ajuda na descoberta e compara\u00e7\u00e3o, mas menos de 1% das transa\u00e7\u00f5es s\u00e3o totalmente feitas por agentes.<br \/>\n<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">O futuro n\u00e3o \u00e9 \u201cIA comprando tudo\u201d, mas co-shopping: humanos delegando partes do processo.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Para marcas e varejistas, o jogo muda:\u00a0<\/span><b><span data-contrast=\"auto\">agora \u00e9 preciso desenhar para humanos e para m\u00e1quinas.<br \/>\n<\/span><\/b><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">Inove com a DM em 2026<\/span><\/b><\/h2>\n<p>O futuro do varejo j\u00e1 come\u00e7ou! Participar da NRF \u00e9 s\u00f3 um exemplo de como a DM antecipa tend\u00eancias e se esfor\u00e7a para levar as melhores tecnologias aos parceiros. Com solu\u00e7\u00f5es inovadoras e foco no que realmente importa, estamos prontos pra transformar desafios em oportunidades.<\/p>\n<p><a href=\"https:\/\/www.vocedm.com.br\/portal\/para-o-seu-negocio\/\">Seja um parceiro e impulsione seu neg\u00f3cio em 2026!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":7111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-7106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NRF 2026: a transforma\u00e7\u00e3o do varejo pela IA - DM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vocedm.com.br\/portal\/nrf-2026-a-transformacao-do-varejo-pela-ia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF 2026: a transforma\u00e7\u00e3o do varejo pela IA - 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