{"id":5476,"date":"2025-01-23T17:36:11","date_gmt":"2025-01-23T20:36:11","guid":{"rendered":"https:\/\/blog.dmcard.com.br\/?p=5476"},"modified":"2026-05-27T10:30:11","modified_gmt":"2026-05-27T13:30:11","slug":"nrf-2025-as-principais-tendencias-para-transformar-o-varejo","status":"publish","type":"post","link":"https:\/\/www.vocedm.com.br\/portal\/nrf-2025-as-principais-tendencias-para-transformar-o-varejo\/","title":{"rendered":"NRF 2025: As principais tend\u00eancias para transformar o varejo"},"content":{"rendered":"<p><em>Explore as solu\u00e7\u00f5es que podem impulsionar seu neg\u00f3cio e melhorar a experi\u00eancia do cliente.<\/em><\/p>\n<p><span data-contrast=\"auto\">A maior feira de varejo do mundo, a <\/span><b><span data-contrast=\"auto\">NRF (National Retail Federation)<\/span><\/b><span data-contrast=\"auto\">, reuniu em Nova York, entre os dias 12 e 14 de janeiro, cerca de <\/span><b><span data-contrast=\"auto\">40 mil profissionais do setor<\/span><\/b><span data-contrast=\"auto\">, de mais de 100 pa\u00edses. A DM marcou presen\u00e7a mais uma vez, representada por dois grandes nomes do nosso time: <\/span><b><span data-contrast=\"auto\">Juan Agudo, nosso Diretor de Dados<\/span><\/b><span data-contrast=\"auto\">, que j\u00e1 participou da NRF <\/span><b><span data-contrast=\"auto\">nove vezes<\/span><\/b><span data-contrast=\"auto\">, e <\/span><b><span data-contrast=\"auto\">Ariane Bete, Diretora Comercial<\/span><\/b><span data-contrast=\"auto\">, que esteve em sua <\/span><b><span data-contrast=\"auto\">quarta edi\u00e7\u00e3o do evento<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ambos destacaram que <\/span><b><span data-contrast=\"auto\">inova\u00e7\u00e3o e tecnologia<\/span><\/b><span data-contrast=\"auto\"> foram temas centrais das discuss\u00f5es, com um grande foco na <\/span><b><span data-contrast=\"auto\">Intelig\u00eancia Artificial (IA)<\/span><\/b><span data-contrast=\"auto\"> como ferramenta estrat\u00e9gica para o varejo global.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">A transforma\u00e7\u00e3o do varejo pela IA<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h1>\n<p><span data-contrast=\"auto\">Ariane e Juan destacaram que a IA est\u00e1 revolucionando o varejo de v\u00e1rias maneiras, desde a <\/span><b><span data-contrast=\"auto\">simula\u00e7\u00e3o de opera\u00e7\u00f5es em lojas<\/span><\/b><span data-contrast=\"auto\">, para prever fluxo de clientes e otimizar layouts, at\u00e9 a <\/span><b><span data-contrast=\"auto\">gest\u00e3o de estoque inteligente<\/span><\/b><span data-contrast=\"auto\">, com g\u00f4ndolas que identificam produtos mais vendidos e ajustam a reposi\u00e7\u00e3o automaticamente. &#8220;A an\u00e1lise precisa de dados permite n\u00e3o s\u00f3 maior efici\u00eancia, mas tamb\u00e9m uma experi\u00eancia personalizada para os consumidores&#8221;, explicou eles.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ariane acrescenta que o uso da IA tamb\u00e9m tem <\/span><b><span data-contrast=\"auto\">transformado a experi\u00eancia do cliente<\/span><\/b><span data-contrast=\"auto\">, com ferramentas como <\/span><b><span data-contrast=\"auto\">realidade aumentada<\/span><\/b><span data-contrast=\"auto\">, que ajudam consumidores a visualizar produtos antes de comprar, e sistemas automatizados de atendimento, que agilizam o suporte ao cliente, permitindo que colaboradores se concentrem em tarefas mais estrat\u00e9gicas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">Jantar da Abras: Patroc\u00ednio Master da DM<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h1>\n<p><span data-contrast=\"auto\">Al\u00e9m de marcar presen\u00e7a na NRF, a DM foi <\/span><b><span data-contrast=\"auto\">patrocinadora master do Jantar da Abras,<\/span><\/b><span data-contrast=\"auto\"> um evento exclusivo que reuniu grandes nomes do varejo brasileiro e contou com a participa\u00e7\u00e3o especial de <\/span><b><span data-contrast=\"auto\">Danilo Gentili<\/span><\/b><span data-contrast=\"auto\">, garantindo uma noite de networking e descontra\u00e7\u00e3o. Essa parceria refor\u00e7a o compromisso da DM em apoiar eventos que impulsionam o varejo nacional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">Explore mais: materiais exclusivos da DM<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h1>\n<p><span data-contrast=\"auto\">Para quem deseja aprofundar o aprendizado sobre as tend\u00eancias apresentadas na NRF 2025, criamos uma <\/span><b><span data-contrast=\"auto\">landing page exclusiva<\/span><\/b><span data-contrast=\"auto\"> com <\/span><b><span data-contrast=\"auto\">materiais completos<\/span><\/b><span data-contrast=\"auto\"> para transformar o seu neg\u00f3cio. Acesse agora mesmo: <a href=\"https:\/\/vantagens.vocedm.com.br\/dmnanrf2025\">https:\/\/vantagens.vocedm.com.br\/dmnanrf2025<\/a><\/span><span data-contrast=\"auto\">\u00a0e confira tudo o que preparamos!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Por que acompanhar as tend\u00eancias da NRF \u00e9 indispens\u00e1vel<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Conforme Ariane destacou, a NRF n\u00e3o \u00e9 apenas uma feira: \u00e9 uma verdadeira vitrine do futuro do varejo. Al\u00e9m de tend\u00eancias tecnol\u00f3gicas, o evento discute estrat\u00e9gias pr\u00e1ticas, como a <\/span><b><span data-contrast=\"auto\">gamifica\u00e7\u00e3o no treinamento de equipes<\/span><\/b><span data-contrast=\"auto\">, solu\u00e7\u00f5es para a <\/span><b><span data-contrast=\"auto\">fideliza\u00e7\u00e3o de clientes<\/span><\/b><span data-contrast=\"auto\"> e at\u00e9 iniciativas sustent\u00e1veis que impulsionam a economia local.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;A NRF nos inspira a pensar fora da caixa e aplicar ideias inovadoras que geram resultados reais no dia a dia das opera\u00e7\u00f5es&#8221;, afirmou Ariane.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Continue acompanhando nosso blog e siga nosso<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/br.linkedin.com\/company\/vocedm\"><span data-contrast=\"none\">LinkedIn<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">para mais novidades. E se ainda n\u00e3o \u00e9 nosso parceiro<\/span><span data-contrast=\"none\">,\u00a0<\/span><a href=\"https:\/\/www.vocedm.com.br\/portal\/para-meu-negocio?utm_source=blog&amp;utm_medium=texto\"><span data-contrast=\"none\">Clique aqui<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">e descubra como podemos ajudar seu neg\u00f3cio a crescer!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":5477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[147],"tags":[106,119],"class_list":["post-5476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-nrf","tag-varejo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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