{"id":11388,"date":"2026-09-01T09:18:27","date_gmt":"2026-09-01T12:18:27","guid":{"rendered":"https:\/\/www.vocedm.com.br\/portal\/?p=11388"},"modified":"2026-09-01T09:20:46","modified_gmt":"2026-09-01T12:20:46","slug":"fiuk-vira-personagem-de-nova-propaganda-da-dm-sobre-credito","status":"publish","type":"post","link":"https:\/\/www.vocedm.com.br\/portal\/fiuk-vira-personagem-de-nova-propaganda-da-dm-sobre-credito\/","title":{"rendered":"Fiuk vira personagem de nova propaganda da DM sobre cr\u00e9dito"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Ap\u00f3s expor dificuldades financeiras e anunciar um recome\u00e7o profissional, o artista passou a ser procurado por marcas que enxergaram uma oportunidade de conex\u00e3o com o p\u00fablico<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que come\u00e7ou como um desabafo pessoal de Fiuk sobre dificuldades financeiras, conflitos familiares e a decis\u00e3o de recome\u00e7ar na vida profissional, rapidamente ganhou outro significado nas redes sociais: tornou-se tamb\u00e9m um novo territ\u00f3rio para a publicidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No final de agosto, o artista passou de assunto recorrente na internet a personagem de campanhas e a\u00e7\u00f5es de marcas, como a DM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/DcjEIQ2OM27\/\" target=\"_blank\" rel=\"noreferrer noopener\">Em um v\u00eddeo produzido para o nosso instagram @vocedm<\/a>, Fiuk apresenta o DM App e mostra como o aplicativo pode ser ben\u00e9fico para pessoas que precisam de r\u00e1pida aprova\u00e7\u00e3o de cr\u00e9dito.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o aproveita o momento de transforma\u00e7\u00e3o vivido pelo artista para apresentar uma mudan\u00e7a tamb\u00e9m na estrat\u00e9gia da pr\u00f3pria DM, que construiu sua trajet\u00f3ria no cr\u00e9dito ligado ao varejo e, nos \u00faltimos anos, vem ampliando sua atua\u00e7\u00e3o para se tornar uma plataforma financeira aberta ao p\u00fablico em geral.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DcjEIQ2OM27\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DcjEIQ2OM27\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Um post compartilhado por fiuk (@fiuk)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Da repercuss\u00e3o \u00e0 oportunidade de marca<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A velocidade com que a hist\u00f3ria de Fiuk migrou das redes sociais para a publicidade revela uma caracter\u00edstica cada vez mais presente no mercado: marcas precisam acompanhar n\u00e3o apenas tend\u00eancias de consumo, mas tamb\u00e9m os assuntos que movimentam a cultura digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso de Fiuk, a narrativa re\u00fane elementos particularmente potentes para a comunica\u00e7\u00e3o: celebridade, vulnerabilidade, humor, dinheiro, fam\u00edlia, trabalho e recome\u00e7o. O artista chegou a revelar que vendeu um carro para colocar impostos de sua empresa em dia e, posteriormente, anunciou que havia conseguido um novo emprego.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 justamente essa mudan\u00e7a de percep\u00e7\u00e3o \u2014 do artista associado a uma fam\u00edlia famosa para algu\u00e9m que passou a falar publicamente sobre dinheiro, trabalho e reconstru\u00e7\u00e3o \u2014 que cria uma oportunidade para as marcas.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA estrat\u00e9gia tamb\u00e9m acompanha uma transforma\u00e7\u00e3o na comunica\u00e7\u00e3o da pr\u00f3pria DM. Desde 2025, a empresa vem ampliando o DM App para al\u00e9m de sua base tradicional e passou a disponibilizar suas solu\u00e7\u00f5es diretamente ao consumidor final, incluindo conta digital, cart\u00e3o, microcr\u00e9dito e empr\u00e9stimos. A DM deixa de falar exclusivamente com o consumidor por meio do varejo parceiro e passa a disputar diretamente sua aten\u00e7\u00e3o no ambiente digital\u201d, explica Bruno Reis, Gerente de Marketing da DM.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse contexto, a parceria com Fiuk funciona como uma maneira de apresentar o aplicativo dentro de uma hist\u00f3ria real e contempor\u00e2nea, em vez de simplesmente comunicar funcionalidades.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":11389,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[160],"tags":[],"class_list":["post-11388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts\/11388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/comments?post=11388"}],"version-history":[{"count":3,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts\/11388\/revisions"}],"predecessor-version":[{"id":11392,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/posts\/11388\/revisions\/11392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/media\/11389"}],"wp:attachment":[{"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/media?parent=11388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/categories?post=11388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vocedm.com.br\/portal\/wp-json\/wp\/v2\/tags?post=11388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}